Friday, March 5, 2010

Lessons from Healthcare

If you want to increase your revenue, there are a few things you can do. First, you create team managed customer care. This will allow you to have everybody in your firm, especially relatives, contribute something to the fulfillment of all customer orders, and bill their marked up shop rate and charge it to the customer bill. This requires that you make up tasks they can perform, so you can put that service on the bill. For example, if you own a transmission repair business, you have probably been assigning disassembly, inspection, ordering new parts and reassembly to one mechanic, with a senior mechanic available to give assistance. When the health care folks used this model, family coverage insurance premiums were $600 a year. Now, that coverage is $12000 a year. Following the hospital model, you should hire 6 auto mechanics students as interns, who show up every day and go on rounds with a Sr. Mechanic. Now you can charge shop rates for an additional 7 people in addition to the 2 people you have been billing time for. You will, of course want to purchase an array of the latest diagnostic equipment available and charge large fees for the use of this equipment on the customer’s bill. Make sure that the repair will be covered by auto insurance and all your competitors are doing the same thing. The next step is to get the customer ready to be billed, even when you don’t fix their car. You will need to start working this out with the auto insurance folks now, so you can bring that on line next year. Once this is rolling through the insurance companies, you can charge bay fees and have your mechanics specialize in different parts of the transmission, so they can all jump on the bill. The increase in auto repair insurance premiums takes us to government funding. Everyone will want help in paying for this right to auto repair insurance and our elected officials will be eager to provide that support. Now nothing stands in your way to ensure that all transmissions are cared for way beyond what they actually need.

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