Thursday, December 18, 2014

The Real Story of Underground Atlanta

by Larry Savage
See AJC, "New Era for Iconic Mall" First, a little commentary from my historical perspective:
Iconic in more ways than the article explains. It's an iconic failure of government planners.
 
Underground Atlanta as an entertainment district sprang to life almost spontaneously in late '60s, early '70s, Nightclubs, bars, restaurants, binge drinking, music, whatever. I don't think anyone actually "owned" it as the various storefronts were each part of an existing building with disparate owners. It was fun and exciting, also dirty and old, with authentic patina. It was like New Orleans' French Quarter, only cheaper and better and more fun. But then the hoodlums began to creep closer and there were some 'incidents'. The shopkeepers told the City they needed better security. The City suggested they hire some security people, but disavowed any City responsibility for security over "private property", although the streets of UA were City streets.
In the end the area collected a rep as 'unsafe' and began to devolve.
 
The City belatedly discovered UA had become a 'must see' tourist destination. (How could that happen without the City promoting it? Shocking.)
 
So, the City decided to re-develop Underground Atlanta and hired professional urban planners. The professionals designed UA as a family oriented shopping mall. The City bought the idea and set out to redevelop the area, using eminent domain to acquire the property. That's the origin of the court cases known as Nations I & Nations II in which public bond financing was challenged, setting the pattern for years to come for revenue bond deals. The bond issue for redeveloping Underground Atlanta was $80 million in 1986. This deal to sell Underground Atlanta in 2014 is for $25.75 million.
 
The Underground Atlanta produced by the professional planners and the City was never exciting and never fun. Despite all predictions, it failed. The riots may have induced failure earlier, but it was slipping downhill before anyone ever heard of Rodney King.
 
Score card for Underground Atlanta:
Effectiveness as entertainment complex based on serendipity and entrepreneurs:     200%
Management by City of Atlanta, beginning to date:   0.
Effectiveness of design by urban planners:               0.
 
Source: Larry Savage, Cobb County

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