From the day after the election to date, MSNBC has averaged a total day viewership of 521,000 — down 38% from its 2024 average through election day while CNN while CNN averaged 367,000 total viewers — a 27% decline from before the election, according to Nielsen figures. Meanwhile Fox News saw a 41% boost in total day viewership, now averaging 2.001 million viewers.
Primetime viewership similarly cratered for MSNBC and CNN, with MSNBC seeing a 48% decline following the election with an average viewership of 691,000, while CNN slid 35% to average 470,000 viewers. Fox News’ primetime audience meanwhile grew 34% with an average viewership of 3.157 million.
MSNBC’s ratings in key cable demo among adults 25-54 also slid 53% in primetime and 41% in total day, while CNN’s demo audience dropped 35% in primetime and 26% in total day. Likewise, Fox News saw a 46% jump in demo viewership in primetime while the network’s total day demo viewership soared 49%.
https://www.thewrap.com/msnbc-cnn-fox-news-viewership-craters-post-election-morning-joe/
Comcast on Wednesday officially announced it would spin off several NBCUniversal cable networks, including MSNBC, in a move that will dramatically shake up the landscape of legacy media as the liberal cable outlet will no longer be affiliated with NBC News.
Cesar Conde will continue leading the NBCUniversal News Group, but now that group only includes NBC News, the NBC News Now streaming service, Telemundo and owned-and-operated local stations. Conde loses oversight of MSNBC and CNBC in the process, and the fate of shared resources — and even the cable network's name and editorial direction — are in question.
A current MSNBC staffer is "intrigued by the amount of thought that seems to have gone into" the decision from a business standpoint, but said there is a "big concern" about what this means going forward for MSNBC.
"What is MSNBC going to be editorially? I would say some people are probably relieved that probably Comcast and NBC will have less to do with that, because if you look at the kerfuffles over the last year with ['Morning Joe' co-hosts] Mika [Brzezinski] and Joe [Scarborough] and with [former Republican National Committee chair and one-time NBC News political analyst] Ronna McDaniel, it was all… out of sync with our viewers, are our hosts and reporters out of sync with our bosses," a current MSNBC staffer told Fox News Digital.
"There was no conversation about what that editorial
direction is going to look like on this front," they continued. "But,
I don't know that anything [will be] different than it was two days
ago."
The progressive network has had its share of public relations headaches this year, most notably the short-lived hiring of McDaniel as a contributor to NBC in March, and last week's meeting between President-elect Trump and Scarborough and Brzezinski.
The staffer added they were in the dark about whether MSNBC would even operate out of NBC’s famed Rockefeller Center headquarters that currently houses the network
The staffer believes Comcast "identified the things that are not allowing MSNBC and CNBC, which earn a lot of money, to enjoy the fruits of their success" because profits get "siphoned off to pay off other people's pet projects."
"Arguably, we're still a deteriorating business, but this is a potential way to squeeze more value out of these businesses," the employee said
Comments
I think Trump’s calling out the “Fake News” for making everything up to make the Liberal Narrative alive was reinforced as Democrat Policies produced disasters since 2021. Everybody remembers the 2008 Mortgage Scam and Obama’s support for the Climate Change Hoax and distain for Private Sector Ownership. They witnessed Democrats’ break the laws to attack Trump since 2015. The US Economy numbers have begun to convince the Democrat voters that their votes for Biden in 2020 were mistakes that allowed Open Borders, excessive Federal Spending for the Climate Change Hoax, an EPA gone wild, 35% Global Inflation and a $36 Trillion National Debt.
Norb Leahy, Dunwoody GA Tea Party Leader
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