Nike,
NFL, and Levis Strauss Political Business Strategy – The Much Bigger
Geopolitical and Trade Picture….
“Apple, Nike and 18 other U.S. companies have $158 billion at stake in China trade war” (details).
“Apple, Nike and 18 other U.S. companies have $158 billion at stake in China trade war” (details).
From a pure economic/financial
perspective this Nike branding campaign doesn’t make sense…. unless, you
realize a much bigger picture. A
hidden bigger picture.
On its face, it just seems absurd. Why
would any major corporation intentionally stake out a branding position that is
adverse to their financial interests?
I’ve spoken to some very excellent
business actuaries on this late today; and one specific conversation finally
helped to make it all make sense. During that conversation a good ally shared:
“a multinational corporation
would never make a branding decision adverse to their financial interests, unless there is a hidden risk unrelated to what
is visible on the surface.” ….BINGO, there it is, the
lightbulb went on.
A hidden risk that likely has nothing
whatsoever to do with Colin Kaepernick.
The bigger risk to Nike has nothing to
do with Black Lives Matter, U.S. Consumers, or Antifa-like political advocacy.
The bigger financial risk to the Nike Corporation has everything to do with
geopolitics and a reset of international trade agreements.
Here’s the hidden aspect with research to back it up. Nike Inc. has
hitched its massive corporate existence to a 10-year business plan that is
dependent on the continuance of recently negotiated manufacturing contracts.
The contracts for the manufacture of the
Nike products are almost exclusively based on international agreements
with Asian companies. Some are ASEAN countries; but
specifically the most quantifiable risk stems from Chinese and North Korea
contracts.
President Trump is likely, some would
say predictably, about to levy a massive round of Section
301 tariffs on
imported Chinese goods. Nike would be one of the U.S. manufacturing companies
hardest hit by such a move.
The current Trump administration
objective toward renegotiated trade deals with China represents the most
significant and mostly quantifiable threat to the Nike business plan.
This is the epicenter of the issue. The
hearings on $200 billion worth of Chinese tariffs ended today. It is not coincidental that Nike
stakes out a political position in opposition to those pending tariffs.
But wait…. it gets worse. The Nike
contracts with China have almost certainly been sub-contracted to
non-publicized, generally secret, manufacturing facilities in North
Korea.
DANDONG,
China (Reuters) – Chinese textile firms are increasingly
using North Korean factories to take advantage of cheaper labor across the
border, traders and businesses in the border city of Dandong told Reuters.
The clothes
made in North Korea are labeled “Made in China” and exported across the world,
they said.
Using North
Korea to produce cheap clothes for sale around the globe shows that for every
door that is closed by ever-tightening U.N. sanctions another one may open. The
UN sanctions, introduced to punish North Korea for its missile and nuclear
programs, do not include any bans on textile exports.
“We take
orders from all over the world,” said one Korean-Chinese businessman in
Dandong, the Chinese border city where the majority of North Korea trade passes
through.
Like many
people Reuters interviewed for this story, he spoke on condition of anonymity
because of the sensitivity of the issue. (more)
The people I have spoken to virtually
guarantee that Nike goods and apparel are made in North Korean sweatshops. The
contracts are with Chinese companies, but a corrupt Beijing process allows many
-approved by China- companies to use DPRK sweatshops as sub-contractors.
Due to the scale of operations, Nike
uses contracted manufacturing in multiple nations. The use of sub-contractors allows
plausible deniability toward the North Korean facilities by the parent
corporation signing the contract(s).
This presents a dual risk. #1 there are
likely to be tariffs on Chinese imports; and #2 there are current sanctions
against any companies operating in North Korea.
A multinational company doing
simultaneous business with ASEAN nations, China and North Korea for the
majority of their manufacturing is extraordinarily exposed
to the risks inherent within a U.S. -vs- China/DPRK trade reset.
A 20% drop in Nike value (based on
current evaluations), as a result of branding themselves with controversial and
political Kaepernick, is nothing compared to the staggering financial risk
inherent within multi-billion manufacturing contracts that can become worthless
overnight.
Losing the entire supply chain, all
future inventory and an inability to manufacture goods would cost much more
than if half of the U.S. consumer base stopped buying Nike products. Many
of the current DPRK sanction breeches have been overlooked (but not unnoticed) by President Trump and Treasury
Secretary Steven Mnuchin.
Therefore the Nike Company would be
sympathetic to, and financially dependent on, alignment with the objectives of
the Chinese Communist Party. In fact, with so much on the line, Chairman Xi
Jinping would openly embrace and assist anti-U.S. endeavors around trade.
To that extent Beijing (the ultimate
decision-maker and approval body) would willingly lower production costs to
offset any drops in U.S. revenue for parent corporation, Nike. A rather
interesting quid-pro-quo.
And that answers the question: “Why
would any major corporation intentionally stake out a branding position that is
adverse to their financial interests?” They, wouldn’t; and they didn’t.
The Nike political branding position is
reconciled when you look at the bigger picture and see where the real financial risk
aligns. The Nike economic decision is to align with China, and by extension
North Korea, for a position of mutual benefit. It is all about the proverbial
$$$$ and Nike’s best financial play is to mitigate risk and assist Communist
China in their trade strategy.
China is willing to subsidize Nike
(lower production costs), and replace any dropped revenue, in exchange for
mutually beneficial political opposition against Trump and by extension his
policies that are a risk to Beijing. As a result there is minimal financial
risk to the Nike Corporation.
And with the current multinational Wall
Street agenda now being confronted, we should not expect this approach to stop
at Nike. Likely, many more multinational (globalist) corporations, specifically those in the apparel sector,
will stake out a similar position.
Remember, part of the NFL brand and
business is also apparel; an industry virtually wiped out in the U.S. by
outsourced manufacturing in Asia. Small companies, those more nationally
minded, gain from the Trump business tax cuts, expensing and investment
opportunities. However, the big brand Wall Street multinationals don’t benefit
as much from Trump policy and are invested overseas.
§
Nike
= Apparel
§
NFL
= Apparel
§
Levi
Strauss = Apparel
See the connection?
Remember, there are TRILLIONS at stake.
Now, does this also make sense?
WASHINGTON –
American denim giant Levi Strauss & Co. announced Tuesday that it
is launching a series of new initiatives to benefit groups working to prevent
gun violence.
Levi
Strauss’s CEO and President Chip Bergh wrote
in Fortune on Tuesday that the company “simply cannot stand by silently when
it comes to issues that threaten the very fabric of the communities where we
live and work.”
“You may
wonder why a company that doesn’t manufacture or sell guns is wading into this
issue, but for us, it’s simple,” Bergh wrote. “Americans shouldn’t have to live
in fear of gun violence. It’s an issue that affects all of us – all generations
and all walks of life.”
Bergh said it
was his responsibility to speak up for important issues since he leads a
“values-drive company that’s known the world over as a pioneer of the American
West and one of the great symbols of American freedom.” (more)
The multinational Wall Street firms are
aligning with domestic political positions that align with Democrats; that is
to say they align against President Trump and the economic/trade policy
therein.
The agenda is to defeat the Trump-trade-reset; however, they,
in this example Levi Strauss, cannot openly side with China and Asia against
the United States. The PR optics would be horrible…. So they do it
covertly by supporting domestic political policies and opposition toward the
President who is threatening the construct of their multinational business
model.
Together the NFL, Nike and Levi Strauss
stand to retain their current level of trade benefit (profit) if President
Trump is blocked from instituting America-First trade and manufacturing
policies. Supporting gun control (Levi Strauss) or supporting
BLM/Antifa (Nike) is simply a tool to support the political opposition of the
policy-maker adverse to their financial interests. Can you see what’s
happening?
Just like the DeceptiCON moves in the
U.S. Congress, this is exactly how U.S. Chamber of Commerce President Tom Donohue works.
Donohue is aligned with both Democrat and Republican wings of the UniParty. Any
group in the momentary position to best support the efforts of his Wall Street
corporations is where Donohue focuses his lobbying efforts.
Norb Leahy, Dunwoody
GA Tea Party Leader
No comments:
Post a Comment