“The Attitude Changing Machine”
Posted
on October 13, 2014 Written by Charlotte
Thomson Iserbyt, ABCsOfDumbDown.com Day
11: Skinner Horror Files. And
you thought computers just taught academics?
In 1963 THE ROLE OF THE COMPUTER IN FUTURE INSTRUCTIONAL SYSTEMS
was published as the March/ April, 1963 supplement of Audiovisual Communication
Review.[1] James D. Finn of Los
Angeles was the principal investigator and Donald P. Ely (later of Project
BEST: Basic Educational Skills through Technology) was the consulting
investigator for this project. Excerpts from a chapter entitled “Effortless Learning, Attitude Changing,
and Training in Decision-Making” follow:
Another area of potential development in computer applications
is the attitude changing machine.
Dr. Bertram Raven in the Psychology
Department at the University of California at Los Angeles is in the
process of building a computer-based
device for changing attitudes. This
device will work on the principle that students’ attitudes can be changed
effectively by using the Socratic method of asking an appropriate series of
leading questions designed to right the balance between appropriate attitudes,
and those deemed less acceptable. For instance, after first determining
a student’s constellation of attitudes through appropriate testing procedures, the machine would calculate which attitudes
are “out of phase” and which of these are amenable to change. If the student
were opposed to foreign trade, say, and
a favorable disposition were
sought for, the machine
would select an appropriate series of statements and questions organized to right the imbalance in the student’s attitudes.
The machine, for instance, would have detected that the student liked President
Kennedy and was against the spread of Communism; therefore, the student
would be shown that JFK favored foreign trade and that foreign trade to underdeveloped
countries helped to arrest the Communist infiltration of these governments.
If the student’s attitudes
toward Kennedy and against Communism were sufficiently strong, Dr. Raven
would hypothesize that a positive
change in attitude toward foreign trade would be effectively brought about by showing
the student the inconsistency of his views. There is considerable evidence that such techniques do effectively
change attitudes.
Admittedly, training in decision-making skills is a legitimate
goal of education in this age of automation, but the problem remains—does
the educator know what values to
attach to the different outcomes of these decisions?… What about students
whose values are out of line with the acceptable values of democratic
society? Should they be taught
to conform to someone else’s accepted judgment of proper values?
Training in decision-making is ultimately compounded with training in value judgment and, as
such, becomes a controversial subject that needs to be resolved by educators
before the tools can be put to use.
And you
thought Johnny was just learning math? Think again.…
Endnote:
1. Excerpted and adapted and emphasized from my book, the deliberate dumbing down of america, p. 67–68. Facts concerning this publication:
(Monograph 2 of the Technological Development Project of the National Education Association [Contract #SAE9073], U.S. Office of Education, Dept. of Health, Education and Welfare: Washington, D.C., 1963)
1. Excerpted and adapted and emphasized from my book, the deliberate dumbing down of america, p. 67–68. Facts concerning this publication:
(Monograph 2 of the Technological Development Project of the National Education Association [Contract #SAE9073], U.S. Office of Education, Dept. of Health, Education and Welfare: Washington, D.C., 1963)
Related Posts
-
Filed Under: Education
No comments:
Post a Comment